Hair care market in Kingdom of Saudi Arabia

According to a recent market research from Euromonitor International, conducted in partnership with Beautyworld Middle East, the largest international trade fair for cosmetics and fragrances in the Middle East, the hair care market in the Kingdom of Saudi Arabia (KSA) and the United Arab Emirates (UAE) is expected to reach US$ 524.2 million in 2012 and US$ 566 million by 2014. With over 30,000 hair salons the Arabian Gulf is a potentially huge marketplace and could become a key target for major international hair care brands.

Hair care is set to outperform all other cosmetics and toiletries sectors in the UAE. The sector is projected to grow at a CAGR [1] of 12% between the 2008 and 2013 period and should reach US$ 137.8 million in 2014. Current estimates put the number of hair salons in the UAE in excess of 3,000. However, the largest market for hair care products in the Arabian Gulf region is Saudi Arabia, which is expected to be worth an estimated US$ 428.2 million in 2014. The other countries such as Kuwait, Qatar, Bahrain and Oman are also significant markets in this sector.

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