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Saudi Arabian Business Culture training courses

A kingdom founded upon and unified by Islam, Saudi Arabia has fascinated travellers for centuries. From its vast deserts and barren plains emerged the monotheistic religion of Islam, the Arab race, and the country’s distinctive Arab culture. Occupying approximately 80% of the Arabian Peninsula, today this south-west Asian monarchy, rich in Arab and Muslim heritage and characterised by a high degree of cultural homogeneity is home to a plethora of successful, oil-rich cities. A sound knowledge of the Kingdom of Saudi Arabia, and in particular, of the cultural background, is essential to an understanding of the principals which have guided the Kingdom’s business development.

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